Jordans 3 series was originally released in February in 1988, Michael racks up every major honor in the league, defending his Slam-Dunk title, selection to the First Team, the All-Defensive First Team, All-Star Game MVP Award, Defensive Player of the Year, and the league MVP Award. He leads Chicago past the first round of the playoffs and serves notice that this team must not be taken lightly. The new shoe was excellent. Tinker Hatfield designed it as it wad totally different from the AJ I and II and was the first pair of Air Jordan’s that showed a visible air sole. Behind it stood Tinker Hatfield who since then has designed every Air Jordan model up to the 15th. This was also the very first Air Jordan to feature the Jumpman logotype instead of the Wings-logo that was on the I's and II's. Nike created a personality ad campaign featuring the Mars Blackmon character that was created and played by director/actor Spike Lee. Air Jordan’s all packaging time and features: In 1988, Original packing came in a black box with elephant print at the bottom; the tissue is special elephant print, and booklet and a pair of "Anatomical Arch Support". In 1994, the packaging came in a colorful box, with special tissue paper, and postcard. And in 2001, the retros came in a Jordan face box with plain paper wrap.And this generation of
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